Iconic Brabham name moves to new premises at Bicester Heritage

Brabham, one of the most successful names in motorsport, has established a new HQ at Bicester Heritage. The new headquarters will be used as a base for the continued growth and development of the Brabham brand and its brand partners. Brabham Branding Limited joins an illustrious list of more than 45 automotive businesses that have already made Bicester Heritage – a component part of Bicester Motion – their home.

David Brabham in the new Brabham Branding office at Bicester Heritage

Bicester Heritage is pleased to announce that Brabham, one of the most successful names in the history of motorsport, has established its new headquarters at the unique automotive destination. The premises will become the hub of Brabham Branding’s global operations to partner and support pioneering companies, whilst plans also continue to return the legendary marque to world-class motorsport.

From its new HQ, Brabham Branding will work with global investors/partners that embrace the same Pioneering Thinking started by triple Formula One World Champion Sir Jack Brabham, through the adoption of the Brabham brand. This includes forging partnerships with like-minded, innovative businesses and product owners to enhance and accelerate market positioning, exposure and sales opportunities within the motorsport, automotive and future green mobility industries, powering the brand forward in the search for efficient solutions.

Brabham’s remarkable story started in 1948, when Sir Jack Brabham won his first Midget title racing on dirt tracks in Australia. From his humble engineering workshop in Sydney he went on to dominate the world of Formula 1. In 1966 Jack became the first – and only – driver in history to win a Formula 1 World Championship in a car of his own construction, sealing his third F1 crown and earning renown as one of the top drivers and engineers of his generation. 

In a serendipitous move, Brabham Branding’s new HQ at the former RAF Technical site, Bicester Heritage, links right back to the beginning of the Brabham story. Sir Jack enlisted in the RAAF in his native Australia, and at his final posting to No. 5 Operational Training Unit at Williamtown, he mainly worked on and tested B-Flight’s Bristol Beaufighters. Brabham now, once again, finds itself embarking on an exciting new chapter at a location renowned for its ecosystem of automotive companies and its past aviation military background.

Through Brabham Branding, Jack’s youngest son David now works to carry 70 years of heritage forward to create an exciting future equal to the brand’s pioneering past. The company’s Brand Partner Programme started in 2018 with the creation of Brabham Automotive and the stunning BT62.

Daniel Geoghegan, the Chief Executive of Bicester Motion, said: “The Brabham name is synonymous with excellence in motorsport, but is now taking on impressive new relevance in present and future automotive technology. We very much welcome Brabham Branding, the latest affirmation of the strength and vision of our community at Bicester.”

David Brabham, owner of the Brabham racing name, said: “As a team we are excited to move to such an historic and forward-thinking location. Bicester Heritage not only synergises with our past, it also provides us with the opportunity to grow Brabham Branding and our ambitions to support pioneering organisations within the motorsport, automotive and future green-tech mobility sectors.”

Aerial view of Bicester Heritage